Shein, originally founded in China in 2012 and later based in Singapore, is known for offering affordable Western-style clothing. In 2020, its app was banned in India along with other Chinese apps, including TikTok, due to security concerns following a border dispute between India and China.

Shein's re-entry to the Indian market comes with strict terms, which include saving all data within the country.

The Indian government last year revealed that Reliance had entered an agreement with Shein under which Indian manufacturers would supply products under the Shein brand. It did not