Red-hot running brand On is headed to the Super Bowl this weekend with a new commercial starring Roger Federer and Sesame Street's Elmo. According to the Swiss athletic brand, the new spot shows ...

He also said that the company's first Super Bowl commercial, featuring On investor Roger Federer and Elmo of "Sesame Street" ...

They joined NFL legends Peyton and Eli Manning, Bills quarterback Josh Allen, and more sports stars at the historic golf tournament.