Gaming giant Nintendo just lost a trademark battle to a teeny grocery store in Costa Rica. José Mario Alfaro González had the audacity to name his San Ramón de Alajuela shop "Super Mario." ...

Nintendo lawyers might be renowned for their ruthlessness, but a small supermarket in Costa Rica has managed to overcome the gaming giant. Between suing Palworld and its war against emulators ...

When Mario’s son, Charlito, attempted to renew the registration last year, Nintendo’s legal team intervened, claiming the name infringed upon its Super Mario trademark. However, Costa Rica’s ...

In brief: A small supermarket in Costa Rica has emerged victorious in an unlikely legal battle against video game giant Nintendo over the use of the iconic "Super Mario" name. The unassuming ...

In our latest round-up, we look at Tommy Hilfiger losing an opposition against a Peruvian entrepreneur, and more. Register for free to receive our newsletter, view leading trademark professionals in ...

In Costa Rica, the term “super” is often used as shorthand for “supermarket.” What began as a routine trademark registration process turned into a clash of the titans when Nintendo of America filed an ...

Ian Walker loves exploring niche communities and researching the development of classic video games. The owner of the Super Mario grocery store in San Ramón, Costa Rica claimed victory over ...

Nintendo—a company that's famously litigious ... other games—took one to the chin recently after a supermarket in Costa Rica, named "Super Mario" after its owner Don José Mario Alfaro ...

he has contributed as… Nintendo is known to be no stranger to protecting its assets or taking action if it feels another entity is encroaching, but this time, a small supermarket in Costa Rica ...

Well, sort of. As reported by Eurogamer, Don Mario is the owner of Super Mario, a local supermarket in San Ramón, Costa Rica. Nintendo seemingly left the Super Mario shop alone for years ...