Segment iOS & Android Campaign Budgets by Performance. It’s always important to know who your target audience is.

Its most recent campaign urges users to switch from Android to iOS. The Market War Apple and Android manufacturers are, for the most part, the only major players in the smartphone industry.

Android’s creative agency, David Miami, leveraged this situation to launch the ‘Get The Message’ campaign, with iPager at its core. “We’ve always known about the stigmas surrounding text ...

Facebook are looking for employees to switch to Android from iOS, presumably so they can improve the Facebook experience on the smartphone platform with the largest market share. In black and ...

Android and iOS security: Exploring the threat levels. ... An attractive clickbait or a malicious malware campaign is often enough to victimize iOS and Android users. Apart from that, root devices ...

Apple and Android may forever be locked in a fight for mobile domination, but they take very different approaches to their quest for market share. On the one hand, there are more than 2 billion ...

Yes, it will. There’s no need to save your stuff elsewhere before switching from Android. Just download the Move to iOS app from the Google Play Store and it securely transfers your content for you.

The researchers say that one such Android app, SOEX, posed as a messaging platform with ... Kaspersky researchers found a similar app on the iOS app store, as well as modified versions of the TikTok ...

Almost a year after Apple announced its App Tracking Transparency (ATT) initiative to tighten control over user data, a new report from AppsFlyer has revealed the impact on adspend from this measure.