Not Jeremy Allen White, whose smalls-on-a-corduroy-sofa moment was last year's biggest thirst trap by a country mile, but David Beckham, long-time friend of BOSS - and no stranger to stripping off in the name of selling briefs.

The corridors on the way down into the cavernous, screen-walled venue were lined by some of the images of Beckham which, by the time this post is published, should be generating exactly the level of focus on its new bodywear range that Boss was hoping for.

David Beckham x BOSS ONE Bodywear blends cinematic spectacle, inclusivity, and cultural influence, proving that true brand impact can be commanded.

The Beckhams seemed to have a great time as they held hands and danced in a circle to Amy Winehouse’s iconic number “Valerie.” Following the campaign premiere, it will be sh