Social media is sound-on. Yet, says Hannah Cahill of Amplify, brands often overlook the audio – not least beauty brands.

The cosmetics and personal care market is massive in the Philippines. In 2023, Statista estimated revenue from this segment to be $2.94 billion, dominated by international brands. Today, local beauty ...

This shower gel is packed with organic date syrup to keep your skin ... Instagram posts, even YouTube tutorials – feels slow compared to TikTok’s instant-gratification format. A 15-second GRWM or ...

Celebrated for its signature sculptural metalwork, the label maintains their bold design ethos even amidst the sweetness of ...

In his annual letter to the YouTube community, CEO Neal Mohan said the video giant now gets more U.S. viewership on TV sets ...

Along with entertaining us with her movies, Sonakshi Sinha has also come up with her own YouTube channel, giving us an insight i ...

YouTube has evolved from a dinner party lark 20 years ago into a modern lifestyle staple poised to overtake US cable ...

Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today. From reproductive rights to climate change to Big Tech, The ...

Roan stars in Sephora U.S.’s new Hulu docuseries ‘Faces of Music’ alongside Becky G and Victoria Monét Sephora/YouTube Chappell ... newsletter to stay up-to-date on the best of what PEOPLE ...

Whenever I attend beauty events, very few of the guests (media, bloggers, and content creators) wear lipstick these days, with most sporting gloss or oil on their lips. Lip Maxx, the newest lip ...

You can check out more of the campaign in its new film on YouTube. “Basketball is more than a game—it’s a cultural force that unites communities and inspires dreams,” Hilfiger said in a statement.

Sure, who they date may have boosted their profiles in some cases, but these ladies are out there making bank from their courtside (or on-court) lifestyles, and we’re here for it. The best part ...