The brand AMBUSH was co-founded by Yoon Ahn and Verbal in 2008. They sold a controlling stake to New Guards Group in 2020.

PARIS – Ambush is the latest brand to jump ship from troubled New Guards Group. Founders Yoon Ahn and Verbal have reacquired ...

Ambush founders Yoon Ahn and Verbal reportedly regain full ownership of the Japanese fashion label from New Guards Group (NGG).

To begin, H&M celebrated the opening of new Los Angeles stores and their S/S 2025 collection with a concert ahead of Coachella weekend.

Yoon will also be launching the first large-format book on her brand Ambush the next day, and if you buy a copy, you can get it signed by Yoon herself. Photograph: Courtesy ComplexCon Is there ...

Panelists across Day 2 and 3 include Fragment’s Hiroshi Fujiwara, Indonesian rapper RAMENGVRL, Hong Kong’s very own Michael Lau, Taiwanese singer NICKTHEREAL, artist Yanran Chen, Shareef O’Neal, LSA ...

Southern California-based footwear and lifestyle brand Ugg has unveiled a four-piece collection for spring/summer 2025 with creative director Yoon of Tokyo-based label Ambush. The collaboration sees ...

Tokyo-based label AMBUSH has returned to its full independence after its founders Yoon Ahn and VERBAL have bought back the majority stake from New Guards Group. AMBUSH is now the latest brand to ...