Let's say you want to learn how a group will vote in an election. You face a classic decision of gathering qualitative vs. quantitative data. With one method, you can ask voters open-ended questions ...

Quantitative Research: is a formal, objective, systematic process in which numerical data are used to obtain information about the world.This research method is used: to describe variables; to ...

For example, "Qualitative research, in isolation, is nothing but glorified journalism. " This one might not be new to you. Yes, qualitative is flawed, but so, too, is quantitative.

Qualitative and quantitative research can stand on its own merits, but also, and often, they can work in tandem to help with the research process. Advertisement Article continues below this ad ...

Combining your analysis of both qualitative and quantitative information helps you make the appropriate decision. For example, you may have analyzed how much your customers like a product so you ...

There are some important differences between qualitative and quantitative research. Instead of using statistical techniques to analyze numerical data, qualitative analysis uses structured, ...

Elevating qualitative research in policy discussions. Despite these demonstrated benefits, quantitative methods continue to dominate social policy research. Qualitative research is too often dismissed ...

Gavriel Salomon, Transcending the Qualitative-Quantitative Debate: The Analytic and Systemic Approaches to Educational Research, Educational Researcher, Vol. 20, No. 6 (Aug. - Sep., 1991), pp. 10-18 .

Research and analysis of funds and fund managers can either be quantitative, qualitative or a mixture of the two. Now is the time for qualitative research - FTAdviser Sign In / Register ...