When you're talking about exceptionally rare automobiles, many of them are concept cars or prototypes. Both are meant for ...

Having a tagline doesn't mean you have a brand idea. It's an important distinction because if you only have a tagline and not a brand idea, then why not make like Avis and try harder? Here are ...

People often cannot distinguish between the two, or believe there are no differences between liking someone or liking the idea of him or her, but more often than not, we are drawn to the general ...

Although a product is a tangible or intangible commodity that your company sells to consumers, a product concept is an idea for a product that your company may decide to produce in the future.

The best concept art tells a story, all by itself. But what’s the difference between creating concept art for movies, versus drawing comics or illustrating books?

"Well, I think we all have tons of opportunities, and so trying to figure out which ideas to pursue is often the biggest challenge. In our world, it's figuring out the ideas that could have have ...

There’s some reason you needed to write this story, beyond “wow, cool idea, bro.” You have lots of cool ideas, but you chose to turn this one into a story.

What makes an entrepreneur? According to Pandora founder Tim Westergren, it's the ability to spot the connection between an idea and an opportunity.

There is a huge difference between the two Flintstones drawings above, and not just superficial stylistic differences. Animator Will Finn (Iago in Aladdin, Cogsworth in Beauty and the Beast ...

The first thing I had to learn was to differentiate between three related ideas: self-concept, self-image and self-esteem. We often use them as interchangeable synonyms to describe how we see and ...