What Are Layers Of Data? Data layers are JavaScript objects which collect data in a standardized manner through your website. All the tools you connect to your website – analytics, heatmaps, live chat ...

Stated simply, a data layer is a dynamic and flexible container for all the useful information you want to collect from each of your website’s pages.

The rise of marketing tech has brought forth countless new technological solutions. But their implementation has been increasingly reliant on quality data layers. I mentioned data layers in a ...

Dbt Labs originally got into this universal semantic layer space because the company saw it as “a cross-platform source of truth,” said Handy, who is a 2022 Datanami Person to Watch. “It should be ...

It's time to get the fundamentals right, and a common network data layer is key to achieving this. Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and ...

With the number of formats and technologies involved, it was determined that we needed a data abstraction layer so that applications had one interface to work with—and our aptly named “data services ...