What Is Descriptive Marketing Research?. ... For example, descriptive statistics can be used to calculate the percentage of a population that supports the policies of a particular president.

The goal of descriptive research is to understand a specific set of variables in a group of individuals, but stops short of understanding the relationship between the variables, what caused them ...

Descriptive statistics is the starting point of the journey. ... When you have quantitative data on hand, whether it is from research you need for school or data for your company’s operations ...

Descriptive analytics is the process of parsing historical data to better understand the changes that occur in a business. Using a range of historical data and benchmarking, decision-makers obtain ...