AppTweak's Simon Thillay explains why app marketing teams should prioritize business outcomes over statistical significance.

Less than a quarter of CMOs report having enough budget to deliver their strategy. Chris Callaghan at Jaywing says that’s all ...

Without a shared view of what counts as a qualified conversion, the numbers from your sales and marketing teams can end up telling very different stories.

The self-optimizing AI system boosts conversion rates, lowers CPA, and makes 'clicks' an obsolete metric.

MGID Launches CPA Tune, Delivering 155% Higher Conversion Rates Through Automated Bid Optimization Business Wire Jun 25, 2025 ...

Affiliate marketing has emerged as one of the strategies that any business looking to increase its revenue can easily use in the form of a performance-based partnership. However, to maintain a ...

Ritwik is an app marketing specialist with over six years of experience in paid UA and ASO. He is currently an App Marketing ...

Two Dynatrace executives discuss the challenges of bridging the gap between insight and impact, and why alignment is the key, ...

Dr. Anubhav Gupta is an experienced SEO specialist known for developing effective digital strategies in India’s online ...

Understanding how "Targeting" and "Observation" work in Google and Microsoft Ads is essential if you want your campaigns to ...