1. Don’t let isolated slices of data throw analysis off. Statistics about individual channel results can be misleading if data isn’t evaluated through a prism of understanding the true costs, true ...

Interestingly, survey results indicate that the companies still using channel partners are gaining more value from these relationships, with the volume, scope, and price paid by partners on the ...

Fathom Online launched Fathom Analytics, a marketing analytics platform that combines data from various transaction channels in an effort to optimize the performance marketing campaigns. The ...

As part of its effort to extend sales of its Postgres data platform beyond its transaction processing roots, EDB is offering solution providers, systems integrators, ISVs and other partners more ...

That kind of universal taxonomy can make it possible for marketers and their colleagues to compare performance and business metrics across platforms, channels, media types, data sources and ...