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Big data, Hadoop, unstructured data, NoSQL, data architecture, and analytics news, analysis, trends, and research from Database Trends and Applications magazine.

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Firms with strong data infrastructure are embracing AI for predictive modelling, anomaly detection, and decision support. As ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

In a world where brands seek accountability and precision, and retailers seek profitability, retail media sits at the ...