AppTweak's Simon Thillay explains why app marketing teams should prioritize business outcomes over statistical significance.

If you're trying to be distinctive and stand out from the competition, then why would you throw your brand into a sea of ...

BLOG OVERVIEW - Expert consultants go over DCI's takeaways and lessons from this year's EEO-1 filing period and instruction ...

This is a valuable study on how past sensory experiences shape perception across multiple time scales. Using a behavioural task and reanalysed EEG data, the authors identify two unifying mechanisms ...

Scientific Games and Pixiu Gaming collaborate to develop MONOPOLY and BATTLESHIP iLottery games, leveraging iconic board game ...

Artificial intelligence, particularly its generative variant, is rapidly transitioning from a futuristic concept to a present-day disruptor ...

Gaza is widely covered because it is symbolically and politically loaded. Syria is ignored because it is seen as broken, and no one cares.

Cybercriminals are using increasingly ingenious methods to evade detection. A recent example shows how the domain name system (DNS), which was originally ...

The secret to how steel hardens and shape-memory alloys snap into place lies in rapid, atomic-scale shifts that scientists ...

Stars are the fundamental building blocks of our universe. Most stars host planets, like our sun hosts our solar system, and ...

In today’s age, where businesses generate more data than ever before, the challenge is no longer just collecting infor ...