The MOGO, or ‘Musical Logo’, is the essence of the brand’s larger sonic identity ecosystem, just as the logo is a part of the visual identity system. What makes sound such a powerful trigger for ...

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

Marketing has the power to shift culture, but with that power comes the responsibility to move beyond identity boxes and ...

Artificial intelligence is transforming industries at an unprecedented pace, with large language models (LLMs) like ChatGPT ...

Brand strategy is all about deciding who your brand is, what it stands for and why people should buy it and pay more for it ...

Weighwell is proud to announce the launch of our newly redesigned website, part of a broader effort to modernise ...

Being visible on AI-powered platforms is no longer a forward-thinking strategy—it’s an immediate necessity for growth.

The ethical obligation is to ensure that people are not reduced to their worst moments, their bodies not collapsed into ...

Sucker Punch reveals new details on Ghost of Yotei’s combat system, highlighting key changes from its predecessor, Ghost of ...

IndieWire looks at recent films from Jafar Panahi, Nader Saei-Var, and more to consider how hijab is represented in Iranian ...