Women's flag football got its moment in the mega-sized Super Bowl spotlight this week in New Orleans, as the NFL moves to ...

As WPL collides with the Champions Trophy, brands face a tough choice: bet on an emerging league or a global cricket ...

In the past three years, according to research by marketing professor Kim Whitler, the number of Super Bowl ads that have had ...

The ad, Nike's first Super Bowl commercial since 1998's 'Swoosh This,' featured top female athletes like Caitlin Clark , Jordan Chiles, and Sha'Carri Richardson.

As female college athletes have taken the media by storm, increased television coverage and financial recognition are ...

Brown, now 91 and set to work his final game as a broadcaster, never stopped teaching the sport in more than 55 years since.

Opinion writer Emily Burns delves into the impact Taylor Swift has had on the NFL, and why it's more positive than some male ...

Legends including Zola Davis, Quincy Hall, Ivory Latta, Deliah 'Dee" Arrington, Casey Manning, Roddy White, Kevin Garnett are ...

Almost a third of Americans who plan to watch the Kansas City Chiefs and Philadelphia Eagles in the Super Bowl say they’ll ...

The USTA says the changes will showcase doubles to more people. The discipline's stars fear that they will not get to be part ...

FloBikes, Max and Peacock provide bulk of programming for stage races, one-day Classics plus select MTB, 'cross, track events ...

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