Brand owners have the lowest cost of capital and could redefine the value chain to drive sustainable value, but they don't collaborate and use these new approaches to drive value.

Finally, the process guides business owners through strategic exit planning and transition options, including management buyouts, ESOPs, or third-party sales.

The owners of Crumbl are exploring a sale that could value the popular cookie chain at nearly $2 billion, including debt, according to people familiar with the matter.