Journalist Jan Fran explains the two-step flow theory that suggests people are more influenced by their friends and family than the news media. Jan's explainers are from the 2021 ABC TV Comedy ...

The multi-step flow theory was first postulated in 1944 by Lazarsfeld, a social researcher from America. However, this theory was developed in 1955 by Elihu Katz and Lazarsfeld.

Elihu Katz, The Two-Step Flow of Communication: An Up-To-Date Report on an Hypothesis, The Public Opinion Quarterly, Vol. 21, No. 1, Anniversary Issue Devoted to Twenty Years of Public Opinion ...