Finally, A Toothpaste Tube That Lets You Squeeze Out All of the Paste. Nicole Pannuzzo has already been offered a spot at Colgate's ad department when she graduates. Kaitlyn Schaeffer.

If there’s one design concept that rules the toothpaste aisle, it’s homogeneity. Drug stores across America are filled with row after row of those red and blue rectangular boxes, and the ...