Many of the commercials in this year’s big game returned to traditional tropes like beer-drinking dads and women in bikinis.

Like most everyone else, they were also keenly interested in the ads, but for different reasons than you may think. McCain and Boychuk are co-founders of Seattle ad agency DNA&STONE. Boychuk, who ...

People don’t care about Super Bowl ads because they’re actually entertaining, of course. Or because they care about the products that they advertise. There’s one reason people watch Super ...

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Fox Corp. is boasting a record haul in ad sales for Super Bowl LIX on Fox and Tubi of more than $800 million in gross revenue ...

In addition to the record 127.7 million viewers for the game, Kendrick Lamar’s performance was the most-watched Super Bowl ...

Commercials for Super Bowl LIX between the Philadelphia Eagles and the Kansas City Chiefs cost $8 million a pop ...

Budweiser broke out the Clydesdales to win USA TODAY Ad Meter 2025, the ninth time the brand has claimed the prize as the Super Bowl's best commercial. The beer brand brought back the beloved ...

For the ninth time, Budweiser emerged as the winner of USA TODAY’s Ad Meter contest as viewers voted “First Delivery,” a tale of a Clydesdale foal proving its mettle, the No. 1 commercial in ...

The ad cost an estimated $2 million for the Secret Service to produce, according to two sources familiar with the project — a hefty price tag that comes amid massive budget cuts and layoffs at ...

Kanye West sparked outrage with a Super Bowl ad promoting a swastika T-shirt on his Yeezy website, despite previously claiming he would never sell such merchandise. This follows his antisemitic tirade ...

Burberry's new ad campaign is a "rom-com style" homage to the joys of London in the rain - The campaign is credited with a ...