That’s because the supermarket is removing its iconic logo from Bags For Life, and replacing it with some other five-letter words. Shoppers might notice that instead of the word ‘Tesco ...

The TV ad and large-scale billboards also feature Bags For Life with the iconic Tesco logo where the lettering has been replaced with other five-letter words including “Treat”, “Party” and “Share”.

Plus it will be launching a limited-edition bag for life, where the Tesco logo is replaced with the words: laugh, share, party, treat and loved, which are featured in the film. “When it comes to food, ...

If you go down to Tesco this week, you might notice that something is looking a little bit different… That’s because the ...

Tesco is marking the launch with limited-edition bags for life with the Tesco logo replaced by ‘laugh’, ‘share’, ‘party’, ‘treat’ and ‘loved’. Both the TV ad for the new campaign – which was created ...

The best Valentine’s Day supermarket meal deal is 'simply divine' (and costs £11.97) Tesco's iconic logo is being removed as part of 'emotional' supermarket shake-up Supermarket unveils new ...

Both the TV ad and large-scale billboards also feature Bags For Life with the iconic Tesco logo where the lettering has been replaced with other 5-letter words including “Treat”, “Party ...

Both the TV ad and large-scale billboards also feature Bags For Life with the iconic Tesco logo where the lettering has been replaced with other 5-letter words including “Treat”, “Party” and “Share”.

Jefferies analyst James Grzinic maintained a Buy rating on Tesco plc (TSCO – Research Report) today and set a price target of p440.00. The company’s shares closed yesterday at p377.40.

Brands seem happier than ever to adapt or remove their apparently untouchable logos. The effect is often striking visually, but does it always work? We speak to the creatives behind ads for McDonald’s ...