The “Back to Starbucks” initiative includes other changes, such as cutting “roughly 30%” of food and drink options from its ...

Kermit the Frog. Coffee puns like “thanks a latte” and “a matcha made in heaven.” Drawings of dogs, cats, birds and bees.

CEO Brian Niccol explains the company’s pivot back to its roots.

Drawings of dogs, cats, birds and bees. Starbucks baristas are scribbling on customers’ to-go coffee cups again, part of new CEO Brian Niccol’s “Back to Starbucks” strategy to humanize the ...

Yes, the return of artful coffee cups is upon us. Starbucks has instructed employees to include personalized messages on each cup, including affirmations, well wishes, and "hello ...

Starbucks is offering a rare perk on Monday: free coffee. Under CEO Brian Niccol, the coffee chain has drastically reduced ...

Starbucks baristas are writing personalized messages on coffee cups as part of the Back to Starbucks initiative, and Netizens are not too impressed with that.

Drawings of dogs, cats, birds and bees. Starbucks baristas are scribbling on customers' to-go coffee cups again, part of new CEO Brian Niccol's "Back to Starbucks" strategy to humanize the global ...