Google may soon be forced by United Kingdom regulators to open up its search engine to more competition, officials said Tuesday.

Clicks are vanishing and SEO playbooks are being rewritten. And Google has been telling us for a long time where this is all headed.

Tamberg represents that public reporting by search engines "leads to confusion" because he and his father have similar names.

Google's new multi-vector retrieval algorithm (MUVERA) improves search speed and performs better on complex queries.

A nearly three-year-old AI startup has caught Meta’s attention, and reportedly Apple’s too. Meta spoke with AI search engine Perplexity about a potential acquisition, although a deal was not ...

Google Ads testing URL inclusions and exclusions should give you more control over which site pages influence ad generation.

Microsoft is testing placing a floating Copilot search box within the Bing Search results page. The aim is to encourage searchers to ask follow-up questions, not in Bing Search, but in Microsoft ...

Google's new way of exploring the internet brings the chatbot experience to your search engine.