On April 10, 2018, SAP announced a new pricing model for licensing SAP software. This new pricing model is in response to an erosion of trust within SAP’s customer base precipitated by recent ...

As a result SAP announced its most thorough response to the issue in April 2018 with a new “transparent approach to indirect licensing”, which encompasses a new sales, audit and pricing model.

SAP SE (NYSE:SAP) is a global provider of applications, technology, and services. The one-month return of SAP SE (NYSE:SAP) was -2.70%, and its shares gained 38.42% of their value over the last 52 ...

SAP is pushing its Business Technology Platform (BTP) as the place for enterprises to build their applications, whether using gen AI or not, rather than hooking them directly into its S/4HANA ERP ...

The G200 CNC machine displayed in the SAP booth at SPS to highlight SAP's remote asset management technology for OEMs. Two distinct forces—one business oriented and one technology oriented—have been ...

Then, in October, Mr Klein was humbled when he presented changes to SAP’s business model that would depress margins in the short run and delay earlier revenue and profit targets by two years ...

SAP’s rapid rise can partly be attributed to this transition from an old-school license model, with its Q1 2024 report revealing year-on-year cloud revenue growth of 24%, a figure it said it ...