Google Play launches a special experience in Roblox with special rewards for its Play Points members, called Diamond District.

Ritti Bhogal had never seen an internship test like this before. “It was like a game,” says the second-year NYU student of her recent experience taking an online Roblox exam. She had guessed ...

McCollum also announces a partnership with Integral Ad Science to measure viewability and invalid traffic in Roblox’s 3D game worlds, plus a brand lift measurement partnership with Kantar Context Lab ...

Roblox CEO Dave Baszucki said on Wednesday the metaverse platform will begin testing an immersive advertising system later this year as a potential means to increase revenue. Roblox is expanding ...

Roblox is testing a tool that could accelerate the process of building and altering in-game objects by getting artificial intelligence to write the code. The tool lets anyone playing Roblox ...

Roblox is opening up its video ads offering to all advertisers following trial testing over the past six months with brands, including Warner Bros. Pictures, Walmart, e.l.f Beauty, HUGO and global ...