Roblox announced today that it has launched a new form of advertising: Rewarded Video Ads, which, when implemented, would allow users to watch ads in exchange for an in-game benefit. Brands will ...

Roblox (RBLX 0.56%) has been a controversial investment for many investors. On one end, it has pioneered the unique business model that combines user-produced games, social networking, and a ...

The Roblox dev team broke all of it down in a new blog post: “We are excited to launch several long requested upgrades to Roblox Ads Manager that place your growth at the center of your experience.

Roblox just made its biggest advertising power move yet – and it could change how brands think about gaming, attention, and ad formats that don’t make people want to rage-quit.