If they’re more likely to like a certain thumbnail, Roblox will make sure they see it. ... Then it made sense to put that car in the thumbnail image for the game.

Roblox introduces thumbnail testing tool for creators to optimize game visibility. Creators can now upload multiple thumbnails and use analytics to attract players. In a recent update, Roblox has ...

The company introduced the Game Fund, a Roblox-flavored version of a creator fund, last summer and it initially launched with $25 million earmarked for up-and-coming games.