Yogurt company Chobani is launching a Roblox game to promote its oat milk. The company wants to close the gap with category leaders Oatly and Hood. The game, called "Chobani Oatmilk Cosmic Race ...

The veteran product and marketing expert, who joined Roblox in 2019, brought more than a decade of experience leading teams responsible for games including "Words with Friends 2," "CSR Racing 2 ...

If you’re unfamiliar, Roblox is not a game but a space where you make games: You don’t play Roblox exactly, but play games inside of Roblox. Its most popular traditional avatar looked ...

Roblox has built a compelling ecosystem and revenue model around user-created games. The stock has risen more than 160% over the last year. Roblox's millionaire-maker status may come down to its ...

by Colin Kirkland, July 1, 2024 ; e.l.f. Beauty is expanding its partnership with Roblox, becoming the first beauty brand to test real-world commerce in the virtual gaming platform.

Along with Fortnite-maker Epic Games, Roblox is a frontrunner in the race to build the metaverse — an interconnected web of online social hubs packed full of games, pop-up events, live shows and ...

Roblox has been successful in drawing new users, increasing revenue as the game-oriented metaverse improves its user experience. Now, as the company prepares to announce Q1 results, the challenge ...

But that hasn’t stopped Invisalign, maker of removable orthodontic retainers, from opening up an interactive hub within Roblox. Invisalign in August launched its interactive dentist office in Roblox’s ...

Roblox, a kids' content creation tool featuring goofy, Lego-looking characters and popular games about going to magic school, dressing up cute pets, and basically trying to become Naruto, is now ...

Mixon grew up playing Roblox games and started making them as well. He first joined Roblox as a player 14 years ago in mid-2009. He started learning how to program on Roblox in 2013.