While thumbnails are the tiny images that you tap to initiate a game ... example of an experience you may be familiar with, Dress to Impress,” Zheng said. “It’s doing very well on Roblox.

“Instead of sitting and doing it by hand, now you can test different approaches,” says Marcus Holmström, CEO of The Gang, a company that builds some of the top games on Roblox. “For ...

Cinco de Mayo is on May 5, and Chipotle is celebrating with a new gaming experience that can score fans some free food. The fast casual Mexican food chain announced on April 29 it is launching a ...