After dominating the real-world sportswear market, Nike is ready to conquer the virtual world with the recent unveiling of their all-digital “NIKELAND” on the Roblox gaming platform. The all ...

The digital space, called "NIKELAND", allows players to outfit their avatar with special Nike products and is free for anyone to visit on Roblox. June 5, 2025 e-Paper LOGIN Account ...

What Happened: Nike Inc NKE announced Thursday the creation of NIKELAND in Roblox. The place is described as a place for fans to “connect, create, share experiences and compete.” ...

Nike revealed "Nikeland," a new interactive space inside of the Roblox gaming platform, per a blog post. It represents the athletic apparel marketer's biggest bet yet on the metaverse. The virtual ...

Innovation is in the DNA of sportswear brand Nike. Here we look at how it is leveraging the very latest technology trends such as the metaverse, Web3, and NFTs to create better customer ...

Roblox, which depends on in ... Roblox taps ad-tech firm PubMatic to boost sales of video ads. April 10, 2024 at 11:25 AM. ... Nike and sports car maker Lamborghini to engage its fans in the ...

Roblox began testing video ads towards the end of 2023 as part of its latest efforts to monetize its platform. The deal with PubMatic will allow brands to purchase Roblox's video-ad inventory ...