Roblox provides its users with a wide range of options for personalizing their avatar or character. Players can purchase or acquire free items such as clothing, accessories, and other cosmetics.

Roblox is allowing UGC program members to create and sell avatar bodies and heads, giving users more options to express their identity.

Roblox Will Now Hide Ads For Users Under 13 And Ban Ads For Insect Body Parts Changes have been made to Roblox's advertising rules.