For example, developers will be able to place banner ads across in-game virtual objects, such as buildings or on roadside billboards. Thus far, Anzu has brought in-game ads to many Roblox experiences, ...

Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards ...

According to Roblox, early tests show an average completion on rewarded video ads of more than 80%, with “select experiences seeing completion rates over 90% as users saw the value in rewards ...

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can choose ...

Roblox is rolling out new video ads as part of its efforts to build a $1 billion ad business. It's also expanding its ads team and signing measurement, e-commerce, and tech partnerships.

Roblox announced today that it has launched a new form of advertising: Rewarded Video Ads, which, when implemented, would allow users to watch ads in exchange for an in-game benefit. Brands will ...