IKEA is looking to hire 10 real-life, paid employees for its virtual store in the video game Roblox. "The Co-Worker Game" on the platform will launch June 24.

Walmart’s IRL commerce shop in the experience enables Roblox users to check out the real world items chosen by its partner user generated content (UGC) creators, MD17, Junozy & Sarabxlla.

In rolling out the ability to charge real money for games, Roblox says it wants to reach 300 million daily active users. It also hopes that these new real money payments will lead to sales increases.

Like YouTube, Roblox started as an online stage for young creators. As the company grows toward 100 million active daily ...

Digital gaming platform Roblox has been toying around with real-world commerce integrations for a while, but now the company is getting serious with the addition of two new features: Commerce APIs ...

In rolling out the ability to charge real money for games, Roblox says it wants to reach 300 million daily active users. It also hopes that these new real money payments will lead to sales increases.