IKEA is looking to hire 10 real-life, paid employees for its virtual store in the video game Roblox. "The Co-Worker Game" on the platform will launch June 24.

Furniture chain Ikea says it's hiring real people to work inside a virtual store within the gaming platform Roblox. Ikea's virtual employees will be paid the same rate as a London co-worker — £ ...

Walmart’s IRL commerce shop in the experience enables Roblox users to check out the real world items chosen by its partner user generated content (UGC) creators, MD17, Junozy & Sarabxlla.

Roblox itself takes a 30 per cent cut of all transactions on its store, meaning that big-ticket items being sold between players can earn Roblox far more than it was initially selling the item for.

In rolling out the ability to charge real money for games, Roblox says it wants to reach 300 million daily active users. It also hopes that these new real money payments will lead to sales increases.