Examples of Qualitative Research Strategies. Qualitative research is the type of research people use to gain insight into a problem, issue or theory. Unlike quantitative research, ...

Qualitative research involves several key considerations and each one impacts the size of the research sample. Select your sample size with the idea that some on the approved subject list will ...

For example, in marketing, numbers can show sales patterns, but listening to customer opinions and reasons can tell you what they feel and why they buy, according to Tasker. Using both types of ...

Learn how to select the best research methodology for your PhD, including qualitative, quantitative, and mixed methods.

Qualitative research in dentistry This paper is the first in a series of four that provides an overview of the key elements of qualitative research. In particular, it discusses issues such as what ...