QR codes make it easy for the public to access marketing, advertising, and other interactive media, but they must be clicked on cautiously, just like any other digital tool.

Today, though, shoppable ads remain heavily reliant on QR codes. NBCU was one of the first major content distributors to lean into shoppable TV ads in 2019 with a product called ShoppableTV, an ad ...

QR codes make it easy for the public to access marketing, advertising, and other interactive media, but they must be clicked on cautiously, just like any other digital tool.

With cases of QR code fraud starting to pop up and some officials warning consumers to take pause, you may be wondering if it ...

QR, or quick response, codes have been the "it" advertising vehicle of 2011 with good reason. Their relatively small footprint and wacky design make them easy to notice and implement.

While people usually think about sharing posts through direct messages or a URL, QR codes can be effective in marketing campaigns — for example, the Coinbase Super Bowl ad — and highlighting ...

For example, it’s good practice to distrust any QR code you come across. QR codes are easy to make, so bad actors could place them in spots they hope people will scan them without thinking twice.

Bottles of wine are displayed with a QR code to combat counterfeiting at the 2013 Vinexpo trade show. NICOLAS TUCAT / AFP They trigger more than ten billion "beeps" per day worldwide at store ...