You may know The Pattern as that astrology app that flabbergasted Channing Tatum over its accuracy, or perhaps you use it for zodiac-based daily updates on your personality and feelings like I do ...

Then there are a bunch of tricks dark patterns use to play on our emotions. A famous example is that of Duolingo and its owl mascot, which popped up crying in your email inbox if you didn't use ...

The Run Bond feature creates a compatibility analysis between you and others on the app. You can run one instantly with friends already on The Pattern, or use their public figures database to see ...

Before creating The Pattern app, Lisa Donovan knew virality, having parlayed YouTube views into a fruitful business. Then she had an astrological awakening.

One study found that 11 percent of the 11,000 retail websites analyzed used some form of a dark pattern on their interface. And the more popular the website, the more likely it was to use dark ...

Can A Pattern Recognition App Improve Your Creativity? InboundWriter Thinks So. The best business software needs zero employee training, makes you more productive and saves novices from big mistakes.