Pantone is the industry standard for color communication. Its products cost hundreds to thousands of dollars.

Pantone 13-4411 Crystal Blue: “Blue is a color staple in the queen’s wardrobe, it’s a color that communicates constancy and it is also symbolic of her devotion to the British people.

Pantone isn't the only color system of its kind. But thanks to an innovative founder and savvy marketing, it's become the industry standard.

Pantone connected its 2023 Color of the Year to courage and a new way of living. But it also reminds us of scrunchies and Lisa Frank.

I'm a little surprised Pantone needs to bother with a $650 color-reading device when their $10 iPhone app already does the job (and more), but for ...

2021 has been a transformative year as the world has invented new ways to interact, conduct business and live. What color could symbolize all that?

If we could visualize the year ahead, what color would it be? The experts at the Pantone Color Institute have officially decided.

Looking for the perfect paint shades to pair with accents in Pantone's 2025 color of the year Mocha Mousse? Look no further than these scrumptious shades.

Pantone's 2024 Color of the Year is "Peach Fuzz," a color that's "all-embracing spirit enriches mind, body, and soul," according to the company.

On Thursday, Pantone announced its 2023 color of the year: Viva Magenta. A hue with a lust for life. Not the aggressive synthetic of Barbie, not the intense luxury of Valentino’s couture, not ...

Pantone wants $15/month for the privilege of using its colors in Photoshop Changes have already hit some users, but communication and timing are muddled.

Pantone has revealed its Color of the Year for 2023, 18-1750 Viva Magenta, a brand-new color "brave and fearless, whose exuberance promotes a joyous and optimistic celebration." The shade falls ...