Oracle recently announced enhancements to the marketing automation and content marketing capabilities ... application integration capabilities significantly reduce the number of workflow steps ...

Like every marketing cloud, Oracle’s was built through acquisition. The tech giant has devoted more than $3 billion to construct a suite that includes campaign management or marketing automation ...

Oracle has put forward its AI Agent Studio for Fusion Applications as a platform for orchestrating artificial intelligence (AI) agents and teams of agents. The supplier announced the development ...

The Datalogix deal complements Oracle’s acquisition of BlueKai and strengthens its digital marketing suite. Eloqua acquisition provides B2B marketing automation platform In December 2013 ...

Oracle, which bought content-marketing platform Compendium in October, is again attempting to bolster its Marketing Cloud following its purchase of marketing automation platform Eloqua last winter.

Sept 20 (Reuters) - Oracle Corp (ORCL.N), opens new tab announced on Monday a new system that it says will use artificial intelligence to automate key parts of digital marketing campaigns.

Twilio launched a marketing-automation product that will compete with Salesforce, Adobe, and Oracle. The tool's advantage is that it analyzes customer behavior, the CEO of Twilio Segment told Insider.

Leaders in the Analytics market include ActiveCampaign, Creatio, HubSpot, Oracle, Salesforce, and Zoho. MIAMI, May 29, 2025 /PRNewswire/ -- In 2025, the marketing automation market has evolved ...