1. Guide Companies To Prepare For Uncertainties. Strategic planning and scenario analysis serve as a guide, helping companies align with long-term goals and prepare for uncertainties.

Learn the elements of a "good strategy" and a method to map your situational analysis into a strategic link building framework. A link building strategy involves understanding: Your content assets.

Strategic gap analysis is an evaluation of the difference between an endeavor's best possible outcome and the actual outcome, along with suggestions on how to close the gap.