USC Trojans sophomore guard JuJu Watkins has been one of the most marketable women's college basketball players, even before she stepped on campus. Watkins sign ...

One of the top-tier tournaments across the Peach State is fast approaching and this year’s Nike Elite High School Classic will be no different. 6 of the best boys and girls teams from the ...

Caleb Wilson, No. 6 in the ESPN 100 and one of the highest-ranked uncommitted prospects remaining in the 2025 class, ...

Ahead of yesterday's matchup between the Spurs and the Indiana Pacers in Paris, Wemby pulled up to the Paris Saint-Germain and Manchester City match wearing the coveted Louis Vuitton x Nike Air Force ...

As LeBron James has risen to international stardom, he has had a silent partner. This is the story of how Randy Mims became ...

Scott Richey covers college basketball for The News-Gazette. His email is [email protected], and you can follow him on Twitter ( @srrichey ).

In his short time at the company, though, Hill had already turned a few heads. After a Nike exec came to speak to his sports ...

Charlotte Hornets point guard LaMelo Ball is teaming up with the Teenage Mutant Ninja Turtles for limited-edition PUMA ...

Nikola Jokic had his fifth straight triple-double before the fourth quarter, finishing with 35 points, 22 rebounds and a ...

Northern Illinois will try to stop its six-game skid when the Huskies take on Ball State. The teams match up Saturday for the first time this season.

Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships and products across the sports business ...

“Inside the NBA” gave us the 2025 All-Star starters last night, and we might have a little bit of controversy. First, let’s ...