From the NFL’s perspective, that’s precisely the point. One glance is all it takes to recognize that you’re looking at the biggest sporting event in the nation … and perhaps the world.

David Eulitt/Getty ; Al Bello/Getty Football fans think the Super Bowl logo offers a telling prediction. For the past several NFL seasons, followers of the sport have dialed in on a theory that ...

So, whether you believe in the NFL's color-coded crystal ball or not, one thing's for sure: This year's Super Bowl logo isn't just a coincidence -- it's a tribute. While the discussions of whether ...

The NFL brought some color and creativity back to the Super Bowl logo after a decade of repetitive designs. Here's a look ...