LeBron James is no stranger to being the center of attention, whether it's for his dominance on the basketball court or moments that spark viral conversations online. However, this ...

Private equity group Sixth Street Partners' role in the new Boston Celtics ownership group has raised questions, but the deal ...

Private equity mogul William Chisholm has agreed to buy the Boston Celtics in a deal that values the NBA’s reigning champions ...

As he has throughout his 17-year career, Westbrook proved that book on him wrong on Monday night, hitting a logo 3-pointer ...

NEW YORK (AP) — The NBA may soon be significantly expanding its presence in European basketball, in the form of partnering ...

Madness broadcast for Tennessee basketball vs. Kentucky mistakenly used a Purdue logo instead of Kentucky's UK logo during ...

The Louisville Bats launched a new secondary logo last month ahead of the team's 25th season of baseball at Louisville ...

Multi-Year Renewal Ensures Continued Availability of Premium NBA-Branded Merchandise. FRANKLIN, TENNESSEE / ACCESS Newswire / ...

Shai Gilgeous-Alexander scored 34 points and then took over the city of Boston with the help of his sneaker sponsor. After the game, Converse projected Gilgeous-Alexander's signat ...

The Lakers, fresh off a comeback victory against the Indiana Pacers, aimed to extend their winning streak. However, after a dominant third quarter where the Lakers outscored the Bulls 32-17, it ...

Phoenix Suns guard Devin Booker said San Antonio Spurs center Victor Wembanyama's signature Nike logo is the best in sports.

Boston was reportedly sold for a sports-record $6.1 billion on Thursday. That could have a ripple effect around the league.