Considering publishers experience revenue lifts of 35 per cent or more from header bidding on desktop it’s no surprise they’re eager to replicate those benefits on mobile.

We list the best mobile app development software, to make it simple and easy to make applications customized for your business. This is important because while mobile apps may have been ...

Google is testing header bidding – again. But this time it’s for in-app demand. On Thursday, Google announced the kickoff of a beta test to blow up the waterfall mediation model within its mobile ad ...

Mobile header bidding ad spend grew 20% year over year, according to data released by PubMatic on Thursday. In Q2, in-app bidding rose 26% YoY, outpacing the 18% growth rate for mobile web. Updated ...

Twitter's iPad app is sometimes the neglected stepchild of its mobile app family: newer features usually come to the Android and iPhone versions first and are handed down to the iPad later, if ...

As part of the Prebid Mobile Committee, PubNative encourages mobile publishers to implement in-app bidding with support and ease, allowing increased access to buyers. As strong advocates for ...