Mattel, which owns toy brands such as Barbie, Hot Wheels, Fisher-Price, etc., recently garnered worldwide attention after its viral “Barbie” movie broke box office records and became the ...

Mattel still holds a top position in toy marketing thanks to its well-known brands. We believe this has allowed it to recapture key license relationships and win new ones like Disney Princess and ...

Mattel contemplates a major change to its pricing. Amid this recent decline in doll sales, Mattel issued a stern warning ...

"Hi, I’m Trixie Mattel! I bring you a mix of comedy, beauty, and unapologetic fun with drag-inspired content, makeup tutorials, and behind-the-scenes moments from my life and career. Expect laughs, ...

As trends change, fandom fashion has evolved from logos slapped on things to more 'quiet luxury' lifestyle goods.

What I learned was that the puppies were characters in a TV show called Paw Patrol, which is about the adventures of a ...

The Dublin-based company uses a ‘kid-safe’ app to bring toys to life with AR technology. Irish toy-tech start-up HoloToyz has announced a new partnership with US toy company Mattel to launch ...

Mattel is evaluating strategies to navigate the financial strain of US tariffs, including supply chain adjustments and potential price hikes, as trade tensions with China and other countries intensify ...

TREAT + TOY: Discover the fun of Kinder Joy and enjoy a delicious treat on one side of the egg and a surprise real toy on the other. FLAVORFUL COMBINATION: This tasty treat has two layers of ...

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Discover the creative geniuses behind legendary logos! Explore 10 top logo designers who crafted visual identities that transformed global brands. Well, buckle up because we're about to dive into the ...

They're the new universal language. But here's the kicker – most people (even designers) completely misunderstand why these logos work. After crafting brands for over a decade through Inkbot Design, I ...