In Mattel’s new ‘Shape of Play’ research, play is identified as a powerful way to overcome isolation and restore a sense of belonging.

Sharon Price John says Build-A-Bear has leveraged nostalgia by collaborating with brands like Pokémon to boost plushie sales ...

Mount Vernon’s very own Barbie Museum offers visitors a chance to step into the Dreamhouse with decades worth of dolls.

The Science Behind Berry Marketing - Frances emphasizes that Driscoll’s is far from a commodity business, revealing the ...

Warner Bros. veteran Maryellen Zarakas has joined Spin Master as an SVP in consumer products and global franchise management.

The Salt Lake Tribune reports on how a Ninja Warrior competitor's collection of 5,000 Hot Wheels caught the attention of ...

Mattel continues its partnership with WWE by announcing a multi-year extension to their global licensing agreement. With this expansion, the toy company will produce new ranges of WWE products, ...

Andrea Blaugrund Nevins, the Oscar-nominated and Emmy-winning documentary filmmaker behind “Tiny Shoulders: Rethinking Barbie ...

We recently published a list of 10 Best Kid-Friendly Stocks to Buy According to Billionaires. In this article, we are going ...

Los Angeles Lakers star LeBron James joined the Mattel and Barbie family after a new Ken doll dropped in his likeness.

Mattel launched a LeBron James Ken doll—and yes, he is an inch taller than any other Ken sold before. The Lakers legend is the first “Kenbassador” of Mattel’s Barbie Signature Kenbassadors Collection, ...

EL SEGUNDO, Calif. (AP) — Basketball great LeBron James has become the first professional male athlete to have his likeness ...