The Barbie movie has taken social media by storm lately thanks to a marketing budget of 100 million dollars. Social media ...

By Winston Cho Mattel, the toymaker behind Barbie whose film arm has major movie ambitions ... down requirements to disclose diversity on the board of directors. In a statement, Mattel said ...

The movie’s underlying message was that anyone is a Barbie—or a Ken. And LeBron James solidified that sentiment this week. Mattel, the maker of Barbie, announced Wednesday it was debuting a ...

Mattel is putting Ken front and center in 2025 with the new Barbie Signature "Kenbassadors" line—a bold and playful celebration of Ken's ever-evolving identity. The Kenbassadors represent a new ...

Toy manufacturer Mattel announced that the NBA legend LeBron James will be the brand's first 'Kenbassador'. But the news ...

Mattel debuted its first “Kenbassador” LeBron James on Wednesday. The toy company is betting big on adult customers who collect dolls following the blockbuster Barbie movie two summers ago, leaning ...

LeBron James, the NBA’s all-time leading scorer, is taking on a new title: Barbie’s first-ever “Kenbassador.” Mattel is releasing ... While the "Barbie "movie is the clearest example ...

Andrea Blaugrund Nevins, the Oscar-nominated and Emmy-winning documentary filmmaker behind “Tiny Shoulders: Rethinking Barbie ...

Anthony Edwards surrenders daughter to Ayesha Howard: she will be a fatherless child Mattel® announced today ... However, the Barbie movie sparked a global cultural phenomenon that has re ...

--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ ... style, and community. Barbie the Movie spurred a global cultural phenomenon for the Barbie brand, recontextualizing the Barbie universe, including ...

It's Barbie's world, and we're just living in it. Barbie, the doll brand by toy manufacturer Mattel Inc., has collaborated with a ... As of writing, 43 movies have been produced inspired by Barbie, ...