Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

The movie’s underlying message was that anyone is a Barbie—or a Ken. And LeBron James solidified that sentiment this week.

Mattel announces the first Kenbassadors doll in 2025, featuring NBA legend LeBron James. LeBron's Ken doll supports his ...

In that , Barbie is a fascist, Mattel is the worst in corporate America, and I am a chauvinist buffoon,' Kreiz shared with a gleam in his eye. While many executives might have demanded changes to such ...

This milestone blends sports, fashion, and culture, and follows the success of Mattel’s Barbie film, reinforcing James’ legacy beyond the basketball court. The LeBron James doll "Kenbassador ...

LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create ...

Mattel debuted its first “Kenbassador” LeBron James on Wednesday. The toy company is betting big on adult customers who collect dolls following the blockbuster Barbie movie two summers ago, leaning ...

The company is the latest of several across the entertainment industry, including Disney, Warner Bros. Discovery and Amazon Studios, to scale back disclosures over diversity, equity and inclusion.

(NASDAQ: MAT) announced today that Barbie® is introducing a doll in the likeness of basketball legend, author, activist and ...