Why are people on TikTok fighting about matcha paste? Poda, founded by Mujtaba Waseem, is at the center of a debate on ...

From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

A global matcha shortage is expected this spring, according to multiple reports. However, experts note that matcha lovers shouldn't panic just yet as steps as suppliers in Japan, along with the ...

Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have remained reliable.

Coffee and matcha are both known for their energy-boosting benefits. However, they also offer an array of health benefits.

Bangkok is buzzing with matcha magic! From its rich umami flavor – a perfect balance of sweet, sour, salty, and bitter ...

The global love affair with matcha is driving up demand and prices as Japan struggles to produce enough of the green tea powder. Global demand for matcha is skyrocketing, but Japan’s limited ...

Global demand for the antioxidant-rich tea-based powder has increased by almost threefold since 2010, according to reports Toria Sheffield joined the PEOPLE editorial staff in 2024. Her work as a ...

Matcha coffee is a fantastic alternative to traditional coffee, especially if you want to combine coffee's energy with green ...

a non-profit organization that aims to expand the world of Japanese tea through global collaboration, rumors of a matcha shortage began circulating worldwide by the autumn of 2024. The ...